Welcome to Elegant Merino

We hope that you enjoy browsing our website and would love to hear from you if you have any queries or comments. Please do not hesitate to get in touch or call and see us at one of our events.

Where did this adventure start? Well, pick up any guide book to New Zealand and you can’t avoid sheep – they’re an integral part of the iconic New Zealand landscape.
A languages graduate working in the travel industry in Auckland during the “noughties”, I finally returned to the UK and exchanged the kiwi sunshine and wide open spaces for, as a former colleague said, “….rain, traffic jams and bad coffee….”
Having always wished to run my own business, I had the idea of collaborating with small family-run companies in New Zealand to offer a collection of elegant, luxurious knitwear woven from an opulent mix of the finest quality merino wool, possum fur and silk in a range of contemporary shades. My business has now developed to the stage where I retail my products under my own label, Elegant Merino.
My aspiration is to offer you a collection of versatile garments and accessories of inherent quality and lasting value, carefully designed with an eye to graceful, feminine styling. An investment for your future. All my products are wholly produced in New Zealand, thus assuring you of their provenance and expert workmanship. 

I hope you love them as much as I do.


Special thanks to Helen, Kaelene, www.spencerhill.co.uk, Tommy & Pip x